Google Ads or Pay-Per-Click PPC can grow your business in a competitive marketplace. These are paid advertisements appear on Google's search network. Advertisers bid on keywords that users type in a search box when looking for products or services. This gives advertisers the opportunity for ads to appear alongside organic search results. When you see Sponsored in a search result those are PPC ads. Ads only appear when they match your search criteria and only in a zipcode(s), a radius around an address, a city, or a state assigned for the ad.